How Often Should a Company Rebrand?

We’re refocusing our Marketing Minute Mondays to be Marketing Moments. We’ll be releasing these quick-take blogs each month to help you take a moment to focus on your organization’s marketing strategies. 

You’ve likely heard us share about branding and its value to your organization. But when is it time to refresh your brand or “rebrand”? 

As a child of the 80s, I admit I have some resistance of rebranding efforts, having lived through Coke and New Coke (Google it… it’s a good case study!). I mean, if something’s working, why change it? 

Well, here’s why: 

1. You created a trendy brand and now need to update it to reflect current styles and tastes. Does your logo feel modern and relevant? Does it still reflect who you are? 

2. Your business has changed and your brand needs to adapt. Are you shifting your scope of services or target audience? Did your name change in any way? 

3. You want to. That’s right… It’s your business and, as long as you’re not doing it every other year, it’s ok to refresh your brand. 

WholeHeart Communications has helped many companies through the rebranding process. We have several wonderful designers that we work with to create brands that resonate. And… drumroll please… we’re in the process of our own rebrand! We’re rolling it all out in August, but there might be some inside looks before then. 

When your company is ready for a rebrand, we’re here to help you through the process. Contact us today to get started.